Creating Virtual History for Trade Shows

By Made In Group
schedule13th Aug 20

A manufacturing network representing more than 600 companies in the Midlands and Yorkshire has developed an online virtual exhibition to combat the devastating effects of the pandemic to in-person events. The Made in Group which includes Made in the Midlands and Made in Yorkshire has invested more than £150k in developing ‘Backing Britain Live 2020’. The unique online event aims to draw 5000 attendees and is already supported by 200 exhibitors.

Since lockdown in March, the Made in Group has been working to ensure the two-week exhibition keeps as many aspects of a real exhibition as possible. To date, they have written 100,000 lines of code to create the exhibition hall and accompanying features, spent 175 hours on artwork and a total of 15 weeks in the making. BBLive2020, taking place at www.backingbritain.com from 17th - 28th August and will showcase manufacturers and businesses alike in an all-new digital format. 

The innovative virtual exhibition came about in response to the recent pandemic after the company’s regional exhibitions were cancelled. Jason Pitt, CEO of the Made in Group, said: 

“Made in Exhibitions are significant events that many members and visitors look forward to, but like many aspects of our way of life, we have had to make considerable adjustments. However, I am pleased to say that we have found an alternative way of delivering our expos safely and innovatively.

We are an innovative organisation when it comes to technology. As a business, we have developed a digital platform that allows members to create their own social media microsite, upload news and attend virtual webinars. The Made in Group has always had a strong technology focus”. 

With opportunities of networking and visiting 200+ exhibiting stands, delegates and exhibitors will have the chance to attend 25+ seminar events. This includes virtual round tables on topics such as Smart Factories, Green Manufacturing and Supply Chain Localisation. Not forgetting, keynote speeches from industry leaders such as DR Andy Palmer, Former CEO of Aston Martin and Andrew Boothroyd, Head of Logistics at Mclaren F1. Exhibiting manufacturers include the likes of Atlas Copco, Liberty House and ADI Group.

If you haven't already, sign up today by clicking the link below to register: https://lnkd.in/gwNdA4b


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