Following the launch of Backing Britain 3.0 - a “hybrid” exhibition which was announced this month by Made in Group CEO Jason Pitt, to be taking place in April - the virtual stand aspect will be available for members indefinitely.
This event is a “hybrid” exhibition as it will allow for Silver and Gold members of Made in the Midlands and Made in Yorkshire to return to the in-person, “real life” physical events that we’ve all missed over the course of the pandemic, whilst still maintaining some productivity-boosting and digital marketing elements of “virtual”.
Ultimately, Made in Group aims to engage with 300 people over the course of the live, “in-person events”, and then 3,000 people through the exhibition’s digital aspect.
Looking at the physical aspect of this exhibition, Wolverhampton, Derby and Leeds have been handpicked for three consecutive days of members networking and socialising. These locations allow for the most number of members possible to be able to attend at least one venue, whilst not needing to travel too far. Therefore, this “Backing Britain 3.0 Expo” also aims to far reduce the environmental impact which has been seen in previous exhibitions.
Alongside having multiple in-person events, Backing Britain 3.0 will see the launch of Made in Group’s brand new virtual directory, which will comprise Silver/Gold member expo stands, all year round. Through using Matterport cameras and technology, this will also allow people to visit members’ premises using 360° immersive features and (optionally) VR headsets.
These stands will provide an effective sales and business development tool for members of Made in Group, as they will be able to direct people to find out more about their business through this stand. Made in Group have launched this project as a way of supporting members in business growth, within a new era of digital work which this pandemic has accelerated.
Members will also be able to seamlessly link these stands to the likes of their company website, social media, email signatures and more. Get in touch with a member of the team to find out more about this project ([email protected])