The Content Opportunities from Exhibiting at a Virtual Expo

By Made In Group
schedule9th Jun 20

Made in Group are at the forefront of a groundbreaking moment for the sector; we are hosting the UK industry's first virtual exhibition. 

Expos and manufacturing have had a longstanding relationship which the current reality of social distancing has threatened to halt, however, Made in Group have responded to this problem by offering members a state-of-the-art socially distanced alternative: Backing Britain Live 2020.

Backing Britain Live 2020 will be an immersive experience between the physical and virtual and will be launched on August 17. There will be over 30 events during this 2 week Live Digital Business Festival, in which the group is aiming for over 5,000 delegates.

One of the biggest and potentially most overlooked benefits for exhibitors and attendees alike taking part in this virtual event is that the endless content opportunities it provides. Potential clients, customers and business associates alike will surely be interested in a business who is at the forefront of technological innovation and taking part in such a groundbreaking event. Alongside this, at a time when so much business has grinded to a halt, it gives firms who are still active in business operations and supporting UK industry an opportunity to foreground and celebrate this.

Some of the key ways in which businesses who are involved in Backing Britain Live 2020 can promote and celebrate their involvement via fresh content opportunities include:

 

Publish a Press Release Promoting Your Involvement

Publishing a press release is a vital way of promoting your involvement and ultimately maximising the amount of people you are likely to connect with at Made in Group's virtual exhibition. It also provides a fantastic opportunity for content to post on your company website and/or microsite.

A template press release is available here: https://docs.google.com/document/d/1HlY4BbzD_Zp_6PHJ67Vr9W_jDZDQoe98s-3lc7UP_yk/edit?usp=sharing

If you would like further support with creating a bespoke press release to promote your companies involvement, please get in touch with [email protected]

 

Celebrate Supporting British Industry

Involvement in the virtual exhibition offers businesses a fantastic opportunity to foreground on their main company website, social media and other marketing material that they are proudly supporting british industry."Backing Britain" allows a broader range of companies to support a Made in Britain message; it shows that you are Backing Britain, and there are many ways you can do this. 

Displaying the 'Backing Britain' marque is a great way to boost morale in your workforce, community, supply chain and customer base. It's also an easy way for you to increase your online presence and generate new content without increasing your overheads. 
 

Let Business Associates Know You're Exhibiting via Email Signature

You can use the Backing Britain Live 2020 logo in a variety of other ways, including on your company website, in social media posts and in your email signature. This logo can be found in the "Resources" section of your account when you log into Made in the Midlands / Made in Yorkshire.

 

Promote Your Involvement on Social Media

If you are a part of the event, or want to simply shout about being a member, branded graphics will promote you and help you reach a wide audience, all of which are available from the resource section of the Made platform. Tag us in your posts on twitter - @madeinthemids and @madeinyorks and using the hashtags #mimfamily #miyfamily #BackingBritain #MFGBackingBritain and #BBLive2020 respectively so we can share with the wider community.

Beginning 17th August 2020, Made will launch a digital exhibition "with a big difference” called Backing Britain 2020 Live - an immersive experience between the digital and physical which will take place over two weeks:

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