3 Ways That Members Should Be Using the Backing Britain LogoBlogs
The Backing Britain campaign has taken on a new meaning since the pandemic; we wanted to repurpose a logo we previously created and give our membership a brand resource to help market and promote their business. We are mainly focussed on reshoring, shortening supply chains and celebrating manufacturing heroes.
Backing Britain is powerful; people around the world respect our standards in quality, reliability and employee welfare. Backing Britain allows a broader range of companies to support an important message; it shows that you are Backing Britain, and there are many ways you can do this. One of which is by promoting yourself and your business as attending this event, by using the Backing Britain 2020 Live logo in a variety of ways.
The Backing Britain Live 2020 logo can also be used by are members who are involved to promote their attendance and align themselves with technological innovation.
Some ways that paid Made in the Midlands and Made in Yorkshire members can use the Backing Britain logo include:
- Social Media Campaigns
- Marketing Material
- Promoting Membership on Main Website
- Commercial Livery
- Product Brochures
- Important Documents (e.g. contracts)
- Email Signature
Members can download their Backing Britain and Backing Britain Live 2020 logos from the resources section of their Made account. Please also familiarise yourself with the Brand Guidelines book.
1. Email Signatures
Placing the Backing Britain logo into your email signature will go a long way to promote yourself as an active manufacturing industry advocate to business affiliates and potential customers.
2. Main Company Website
Linking your Made in Microsite to your company’s main site is a fantastic way to promote your membership whilst simultaneously boosting traffic between both sites. The Backing Britain logo gives you a fantastic opportunity to place this link on your site and show your support for UK industry at the same time.
If you are taking part in Backing Britain Live 2020 - then this logo can also be used here to promote your involvement.
3. Product Brochures and Marketing Material
There are many ways you can use the Backing Britain logo in marketing material - with product brochures being a great example of this.
One of our members, Smart Systems UK, provide us with the perfect example of how the Made in the Midlands logo can be used to supercharge your product promotion - promoting your company as being proud supporters of local British industry.
Smart Systems was formed in 2000 and specialises in lighting, emergency lighting and lighting components. This member is proud of their design and manufacturing skills and all of the products which they have promoted in their new brochure are made in Coventry.
The first page clearly emphasises that their range of products are "DESIGNED & MANUFACTURED IN THE MIDLANDS" - alongside the proudly sported Made in the Midlands logo. The logo is used multiple times in the brochure, and serves to perfectly compliment the fact that all of the products featured in the material have been manufactured locally.