Made in Group are constantly implementing new features into members' microsites, so it's not always easy to keep up with the benefits that are available to you through this powerful medium. Therefore, we have compiled a list of 4 features that your microsite with us can offer, which could potentially enhance or compliment your standard website.
A membership with Made in Group is the most efficient way to raise your profile online, share your news and nurture your reputation within the manufacturing community. Browse our range of membership plans or keep reading to find out more.
1. Google's #1 Ranked Directory for Midlands and Yorkshire Manufacturing Companies
Made in the Midlands are ranked Number 1 on Google for "Midlands Manufacturing" and "Yorkshire Manufacturing" respectively. This means that our members have a fantastic head start in the race to be discovered on Google. Anyone searching for Midlands and Yorkshire manufacturing companies will first see our site and our Directory Listing, featuring circa 600 members across the Made in Group.
2. State-of-the-art Live Chat integration
This allows any web browsers - such as those pulled in from the no. 1 search ranking above - to seamlessly send enquiries to you through user-friendly chat technology. You can chat with visitors from your user dashboard and visitors to your microsite will see a chat icon in the bottom right-hand cover of your site - so they can be sure that you're still open for business.
3. HTTPS Guarantees Security
As you may have for your main company site, the majority of the internet has adopted HTTPS (Hypertex Transfer Protocol Secure). With statistics showing that 51.8% of the world's top one million websites now use HTTPS, any companies without this badge of safety have begun to stand out; in a bad way. Therefore, Made in Group ensure that the user experience, privacy and safety of all of members' potential customers remains secure. ]
You may have noticed that sites that do not use HTTPS are shown differently to users than those which are. For example, when using Google Chrome, you will see a padlock icon next to the URL. However, those which neglect this internet communication protocol will be transmitting a "Not Secure" icon in red to any users which navigate to their site. If not secure, this leaves web browsers open to having their data intercepted and even their experience (e.g. in terms of content on the page) tampered with.
If you are browsing on Google Chrome or a similar web browser, you will be able to see a mark of security alongside the Made in the Midlands / Made in Yorkshire URL.
4. A Large Audience of UK Industry Leaders for Your Content Marketing
No more wasted blog posts and fruitless content market. Posting your article through this medium will not only get a lot of eyes on your content - but it will get the right eyes - a concentrated audience of UK business leaders.
With up to 20,000 visitors a month heading to the Made platform, your microsite gives you a genuine platform to champion your company’s success stories amongst thousands of other industry professionals. Alongside this, success stories which are posted by members to the site can be featured in to our weekly newsletter and shared with over 20,000 followers on social media. The Made in the Midlands digital team are on hand to help you with every stage of the process, from coming up with ideas to producing the articles and getting them SEO-ready to maximising exposure.
A membership with Made in Group is the most efficient way to raise your profile online, share your news and nurture your reputation within the manufacturing community. Browse our range of membership plans or get in touch to find out more.
