Social distancing and the current climate has meant that holding a physical exhibition, as we did before, is no longer possible. Business operations need to adapt and be dynamic in order to follow suit with this change - which is why networking has gone virtual.
However, here at the Made in Group, we understand the importance of exhibitions within the manufacturing sector. Therefore, with physical events not being able to go ahead for the immediate future, Made in Group have introduced Backing Britain Live 2020 - an immersive, state-of-the-art experience between the virtual and the physical.
As CEO Jason Pitt has said, "The Made in Group has always had a strong technology focus.” We pride ourselves on offering state of the art digital communication, marketing, and networking solutions to our members.
On 17th August 2020, Made will launch a digital exhibition "with a big difference” called Backing Britain 2020 Live - an immersive experience between the digital and physical. Book your place today: https://bit.ly/3ayv9DH
1. A Targeted Audience of Industry Professionals
One of the most prominent reasons to be involved in this groundbreaking virtual networking event, is the opportunity to connect with a tailored audience of influential individuals from throughout the manufacturing sector.
Made in Group are innovating and pushing to do something unique, something the manufacturing industry needs and deserves during this time, and are ultimately aiming for 5,000 delegates to be in attendence at the Live Digital Business Festival.
2. User-Friendly and Accessible Virtual Networking
Backing Britain 2020 Live will be hosted on www.backingbritain.com where the entire exhibition hall will have virtual access to booths, interactive seminars and networking areas all accessible on the website. The process will be very user friendly and easy to navigate around, making it accessible for all manufacturers regardless of their technological proficiency.
3. State of the Art Technology: The Virtual Expo Hall
As part of Made in Group's push for state of the art communication and networking technology being at the forefront of the manufacturing industry, those in attendance will be able to benefit from the Virtual Expo Hall.
This tactile and immersive digital exhibition experience has been put in place to help you unite, retain continuity and forge new connections. Ultimately, this feature of Backing Britain 2020 Live will bring an aspect of realism to virtual networking which has hardly been seen before.
4. Share Best Practice: Webinars
Made have temporarily replaced our physical Best Practice events with virtual meetings. This includes virtual Q&As, panel discussions and masterminds. The group has been aiming to put two or more of these types of events on a week, offering expert advice and discussions for Made members.
To go alongside this, those attending the Backing Britian Virtual Exhibition will have access to a whole host of webinars. This feature will offer leadership and guidance on all the hot topics as we move forward from the issues of Corona and many other sector-wide challenges.
5. A Socially Distant Solution: Conferencing
Business operations have changed; the imposed necessity of social distancing has meant that virtual networking is the way of the present and future for now. To aid our members in embracing these changes, Made in Group have made it our mission to offer state of the art digital communication, marketing, and networking solutions to the manufacturing sector.
Over the course of 2 weeks, beginning on August 17th, there will be over 30 planned events to help the community stay connected and strong through this adverse time.
6. Show Your Support for the UK
Made in Group have recently widened our Backing Britain campaign to empower manufacturers. We are mainly focussed on reshoring, shortening supply chains and celebrating manufacturing heroes. It's never been more critical that we support one another through these difficult times.
Backing Britain allows a broader range of companies to support a Made in Britain message; it shows that you are Backing Britain, and there are many ways you can do this. One of which is by promoting yourself and your business as attending this event, by using the Backing Britain 2020 Live logo in a variety of ways.
7: Keep the Industry Talking: Round Table Discussions
It’s more vital than ever we keep the conversation going throughout the manufacturing industry. With this in mind, Backing Britain Live 2020 will host round tables with key participants regarding a broad range of topics.
8. Physical Goodie Bag
We understand how important exhibitions are to the manufacturing industry, therefore, we aim to keep the essence of these events going in the most realistic way possible by offering as many of the benefits of a physical exhibition as possible.
Not only will visitors have a unique experience online, but will also receive physical goodie bags to their door which includes: The Backing Britain 2020, 100 pg book - consisting of positive manufacturing news and information about exhibitors, a large printed poster of the exhibition hall, a Backing Britain lanyard and social posters and more.
9. Marketing and PR Opportunities
Those who are involved in Backing Britain 2020 Live will discover that there is a multitude of marketing PR, and content opportunities that are up for grabs here.
For example, to celebrate the amazing things going on in the manufacturing industry during a difficult time, the Made Group is putting together a 100-page book called Backing Britain. Many of our exhibitors will have a featured story in this book - which they can use to market their attendance at the exhibition.
Those who are not exhibiting but are attending the event will also have a great opportunity to create content and marketing material around their involvement in the UK manufacturing industry's Live Digital Business Festival - promoting themselves as not only being at the forefront of technological innovation within the sector, but also supporting the nation as a whole.
On 17th August 2020, Made will launch a digital exhibition "with a big difference” called Backing Britain 2020 Live - an immersive experience between the digital and physical. Book your place today: https://bit.ly/3ayv9DH
