5 Ways a Digital Membership Can Future Proof Your Business 

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Whilst some developments have recently been forced and others have been part of an inevitable evolution, the result is ultimately the same; industry is changing.

Most broadly, digitalisation and the advent of automation and smart technologies has been evolving the sector into the fourth industrial revolution for the last few years.

Looking to the present; the imposed necessity of social distancing has meant that virtual networking is the way of the present and future for now. Are you going to embrace these changes?

Whilst some companies throughout the nation are likely to phase on-site working back within the coming months, remote working and social distancing more generally is not a reality that is likely to disappear entirely any time too soon, with many people even predicting that Covid-19 could cause a permanent shift towards remote working throughout the UK. 

Made in Group have digitalised the likes of virtual Q&As, panel discussions, masterminds and networking events. Keep reading to discover 7 Ways A Digital Membership Can Future Proof Your Business.

A Digital Membership with Made is the most efficient way to raise your profile online, share your news and nurture your reputation within the manufacturing community. Get in touch to streamline your digital operations today.

 

1. Free Bespoke Website

A microsite is an individual web page that exists outside of your company’s homepage and acts as an entirely discrete entity. Our digital specialists will work with you to create a bespoke, SEO-ready microsite which supercharges brand exposure throughout Midlands industry.

With a personalised social media microsite, you can capture visitors from the Made in the Midlands homepage, utilise the search directory to contact relevant companies, capitalise on the vast array of external links to your unique digital space and much more.

This website can either be used as part of your current digital strategy - by promoting a specific aspect of the business or marketing campaign (e.g. launching a new product) - or it can be used to entirely replace your current website overheads.

 

2. Unlimited Article Uploads to a High Traffic Platform

A Made in Microsite gives you a genuine platform to champion your company’s success stories amongst thousands of other industry professionals. Instead of spending over the odds to try and convert organic traffic to your company website - uploading content to the Made site offers you a genuine high traffic site to promote your company news and success.

Alongside this, success stories which are posted by members to the site may be added to our weekly newsletter and shared with over 20,000 followers on social media. The Made in the Midlands digital team are on hand to help you with every stage of the process, from coming up with ideas to producing the articles and getting them SEO-ready to maximising exposure.

 

3. SEO Boost & Added Real Estate on Google

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A personalised microsite will supercharge your SEO. Whether you want to implement a multi-domain strategy or support the Domain Authority on your main site through inbound linking opportunities the possibilities are endless with a personalised microsite.

A multi domain strategy is a fantastic way to add extra firepower to your brand’s SEO strategy. Instead of simply ranking for one domain, ranking for multiple domains will ultimately increase the chance that a user clicks on a result that links to one of your company’s sites - giving your company additional real estate on Google to convert traffic and rank for keywords.

Made in the Midlands members also have the primary domain of “.madeinthemidlands” attached to their microsite. Alongside this, the fact that a Made in the Midlands microsite is inherently set up to champion and support manufacturing within the region, means that there is an easy opportunity to insert unique, original and SEO-friendly content into your microsite.

 

4. Show Potential Customers You're Maintaining Business Operations 

With offices being closed and remote working having become a daily reality for so many of us, it is easy to fall for the illusion that business has stopped altogether. Potential customers who are browsing your services online may have also presumed that you are not operating at all, without some sort of indication otherwise.

However, regardless of whether it is for the immediate future or they are using their enforced downtime to research for future investment, customers are still interested in what services and products you offer. 

There are many ways in which a Made membership will foreground your business activity to the rest of the industry. Regularly having your content shared through our high traffic platform and recirculated by Made's social media accounts is one way. However, the main way in which you can show potential customers you're maintaining business operations is through the Live Chat function.

Members can now connect with microsite visitors in real-time and have more conversations, with Live Chat integration. You can chat with visitors from your user dashboard and visitors to your microsite will see a chat icon in the bottom right-hand cover of your site - so they know you're still open for business!

 

5. Remote Networking to a Tailored Audience of Industry Professionals

One of the biggest draws of a Digital Membership with Made in Group is the ability to have all the benefits of networking with a tailored audience of fellow influential industry professionals, without the added inconvenience, time  expenditure of having to leave your remote location.

Made in Group have digitalised the likes of virtual Q&As, panel discussions, masterminds and networking events. Some of the main features and benefits of Virtual Networking events are as follows:

  • Conducted from your desk
  • 2-3 events per month
  • Each member gets 30-60 seconds to speak to everyone
  • Guest speaker each week
  • Small networking groups
  • Stay visible and active

 

A Digital Membership with Made is the most efficient way to raise your profile online, share your news and nurture your reputation within the manufacturing community. Get in touch to streamline your digital operations today.

 

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