In a bid to showcase the inspirational stories from Made members, the Backing Britain book will include a series of articles based on how manufacturers have demonstrated strength in a time of crisis. As part of the Backing Britain Live 2020 events, the book will also display the exhibiting members and information about the companies.
As announced yesterday, by Jason Pitt, CEO of the Made in Group, the annual Made in Group exhibitions will no longer physically go ahead. This is due to the prediction from the Government that though we may not be in full lockdown in the summer months, it is likely that social distancing measures will still be in place. Therefore to protect guests and members, the group will be launching a new immersive digital event, to take place across two weeks, demonstrating all of the benefits of a physical event, minus the risk.
Aiming to encourage 5,000 delegates to attend, not only will guests have the opportunity to visit a unique online exhibition, but they will also receive a gift bag delivered straight to their homes. This will include the Backing Britain Book, a poster of the exhibition hall, a Backing Britain lanyard and more.
The Backing Britain book will replace the quarterly magazine usually printed by the Express & Star called the Made Mag. Due to the current situation with COVID-19, the Made Group was notified that the publisher will not be able to print the magazine for the foreseeable future. Talking about this, Jason said:
“Although I am disappointed, I refuse to give up and will not let people down. As someone who has worked in publishing in my early career, I know we have a great digital team who can deliver once in a lifetime project.
However, doing what the Made Group do best, they have kept a positive outlook and have decided to create the 100pg Backing Britain book that will highlight ‘Manufacturing Heroes’ who have conquered during the current pandemic. It will also highlight a time in history in which has affected the industry in an unforeseen way. Talking about what the book will stand for and entail, Jason said:
“There can be no doubt that 2020 will be a significant time in history. One hundred years from now, people will talk about this year. People will not only talk about the virus, but they will talk about the people, communities and businesses. We want to share some of those stories from business, create a catalogue of ‘manufacturing heroes’, including stories of innovation, community support and resilience.”
Scheduled to be available in August or September time 2020, The Made Group would like to include as many stories as possible from it’s members. Jason said:
“The ‘Backing Britain’ book will be our bible; it will be an opportunity to show the world and broader business community, the British spirit and showcase some of our amazing companies.”
If you have any inspirational stories on how your company has innovated, diversified or have demonstrated community support and resilience please get in touch by emailing [email protected]