Backing Britain Live 2020 is approaching fast and we have lots of exciting things lined up including panel discussions with you, our members, keynote speeches from UK industry leaders and lots of networking opportunities spanning across two weeks.
Brompton Bicycle, who have been described as producing “the mother of all folding bikes” by The Telegraph, are sponsoring our exhibitor competition for Backing Britain Live 2020. Stephen Loftus, CCO of Brompton Bicycle will also be speaking at our upcoming virtual exhibition. Stephen’s talk will be centred around the idea which has been echoed by UK government in recent weeks about the importance of using less cars and more bikes; “Is this the new golden age for cycling?”
The Brompton Bike was conceived as a product to help improve city living, however, the product has taken on an even greater urge due to the advent of social distancing. It offers a healthy means of avoiding public transport, staying safe and lessening the polluting effects of automotive travel. This bike can be folded to a third of its size in a matter of seconds and is small enough to be taken on all forms of public transport. In fact, 42 Bromptons can fit in one car parking space!
The competition is this: a Brompton B75 Folding Bike - worth over £700 - is on offer to the exhibitor who gets the most delegates to register for free tickets through their tracking link.
To win this “mother of all folding bikes” your company must get the most delegates to register for free tickets through your tracking link. Here's a few ideas as to what you could do to achieve this:
- Social media - Create a social campaign promoting your presence at the exhibition and include your tracking link.
- Press Release - Create a press release announcing what customers can expect from your stand.
- Email campaign - Email your current customers and prospects in a newsletter format.
Using your unique tracking link is an effortless way for you to help promote your business and gain a qualified list of prospects ahead of the show. However, it is important to remember that, if someone else gets to your prospect before you do, then they will have that data served up to them as a warm lead. Ultimately, if you don’t make the most of your tracking link then your competitors will take your prospects into their lead pot… So get promoting quick!
All of the delegates signed up to the event through your tracking link will be available as your leads after the event. If you need assistance with any of the marketing campaigns above, need to resent your link or want to be written a press release, then get in touch with [email protected]