Having initially launched in April 2022, Backing Britain 3.0 is a virtual exhibition which gives members of Made in Group the tools to sell in a post-covid world with engaging 3D content which showcases their factory and company information, has a live chat to respond to customer queries, and ultimately helps them reduce their carbon footprint by working digitally.
Over the last year, the Made in Group team have been going out to visit exhibiting members and create 'digital twins' of their factories, using innovative Matterport technology. At in-person networking events in Derby, Walsall and Leeds last week, attendees could engage with exhibitor's virtual stands via large digital screens in the room, which included a 3D walkaround of companies' factories.
All exhibitors at Backing Britain 3.0 have had their virtual expo stands and factory tours available to showcase since April 2022, and this will continue all year round. Exhibitors can easily customise their stand and respond to enquiries through the back end of their Made in the Midlands or Made in Yorkshire account. To support exhibitors in making the most out of this powerful medium, digital communication expert Yasmin Banner here walks you through "How to Master the Virtual Exhibition Experience":