HR Strategies for Attracting Millennials & Gen Z in Manufacturing

By Made In Group
schedule1st Jan 24

Dedicated to championing British industry, the Made in Group is passionate about championing British Industry and creating a legacy for future generations. 

Mark your calendars for January 9th for the HR and Employer Branding Masterclass. With the UK's renewed emphasis on STEM and practical skills, and the ascendancy of blue-collar roles in the AI era, manufacturers are poised to shape their talent succession blueprint.

Jason Pitt, said, “Our 2016 collaboration with Baroness Burt resulted in the groundbreaking Equality Toolkit, offering posters and logos empowering our members to revolutionise recruitment practices, promoting inclusivity and diversity.

Our commitment to addressing the challenges hindering manufacturing sector recruitment is evident in the meticulous analysis featured in our 2023 people and skills report. This comprehensive examination unveils stark statistics, with the skills shortage identified as the primary barrier to growth, a challenge reiterated by the 1 in 5 of the workforce planning to retire by 2026.

Moreover, the global competition for skilled talent is underlined, with countries like Australia, Canada, and Germany overhauling immigration systems to attract engineers and professionals, intensifying the urgency for strategic recruitment measures within our sector.

Digital skills emerge as pivotal in this recruitment challenge, aligning with the industry's rapid evolution towards Industry 4.0. Astonishingly, while 78% of directors highlight the importance of digital skills for productivity and innovation, the provision of comprehensive annual training opportunities falls short, with only 19% offering such programs.

The masterclass, scheduled for January 9th, signifies our proactive response to these challenges. Leveraging the Made Equal and Made Future toolkit, this event will deliver actionable insights to reshape employer branding strategies. Our aim is clear: equip members with tools to entice younger generations by aligning with their values and aspirations while bridging the critical skills gap through targeted approaches.

The masterclass will integrate statistical insights, providing attendees with strategic knowledge from the People & Skills Survey report and the EDI toolkit, the masterclass will also practically show how to effectively use the Made Future and Made Equal marques to recruit young people.

The event offers a roadmap for HR managers within our membership. It's not merely an informational session; it's empowering members with insights into modern recruitment tactics.

Join us on January 9th to tap into this wealth of actionable strategies. Let's create and champion a resilient and thriving manufacturing sector, where innovation, diversity, and skilled talent converge to shape a brighter future.

Yorkshire member?
Book on by logging onto your dashboard, visit www.madeinyorkshire.com/login 

Midlands member?
Book on by logging onto your dashboard, visit www.madeinthemidlands.com/login 

Not a member?
We have limited places for non members. Register via linkedin https://www.linkedin.com/events/hrandemployerbrandingmasterclas7146615059341836288/ 


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