A microsite is an individual web page or a small cluster of web pages that exists outside of your company’s homepage and acts as an entirely discrete entity. Made in Group's personalised microsite offer members an unrivalled opportunity to cultivate tailored marketing to a targeted audience of industry professionals.

The difference between a microsite and website can become confusing as on many technical levels they are both similar. For example, you still require a domain name for a microsite, as well as a hosting package to keep your site active online. Alongside this, both websites and microsites require regular maintenance and updates to keep content relevant.

With a personalised Made in Microsite, you can capture visitors from the Made homepage, utilise the search directory to contact relevant companies, capitalise on the vast array of external links to your unique digital space and much more. When used correctly, they can also be an excellent addition to the SEO strategy of your brand. 

Tailored Marketing to a Targeted Audience of Industry Professionals 

The major difference between a microsite and a static landing page on your website is that a microsite will typically focus on its own specific theme. Generally speaking, businesses often use microsites as a wholly separate entity from their main website, in order to focus on a singular goal, product, service or marketing campaign. 

A microsite with Made in Group will offer you the exclusive chance to market your content towards a targeted group of the people you really need to see it. Some great alternate examples of how you could cultivate unique and relevant microsite content which maximises exposure and gets the right eyes on your digital profile, include: 

• Promoting a specific sub-section of your business

• Providing further details about a specific service 

• Announcing a new product or solution launch

• Promoting an upcoming event

• Experimenting with a rebrand

• Publishing study results

• Promoting lead generation campaigns

• Highlighting what British manufacturing means to you!

Additional Real Estate in Google

Essentially, through operating with a multi domain strategy, your company will have the potential to win more real estate in Google. Through having multiple domains operating within the same search engine, you are far more likely to have more clicks to your website. 

In short, a multi domain strategy allows you to take over the search engine results page, meaning that users are more likely to land on your website, as they have less choice. More websites to represent your brand mean you will have more opportunities to rank for specific keywords on Google, as well as taking up more space on SERPS.

Instead of simply ranking for one domain, ranking for multiple domains will enhance the odds that a user clicks a link to one of your company websites. A personalised microsite with Made in the Midlands provides the perfect opportunity to supercharge your SEO results with a multi domain strategy which distills unique content throughout the manufacturing and engineering industry.

High Organic Web Traffic Guaranteed

A personalised microsite is listed in our Made directories, including the Made site and also www.madeinlondon.com (containing our public affairs communications), to ensure you are reaching maximum industry visibility across the region.

The large amount of organic traffic we recieve to our site will have the chance to get to your microsite through visiting the "Members" section of the Made website. To put this into perspective, at the time of writing, we rank number one for the keywords "midlands manufacturing" and "yorkshire manufacturing" on Google - so there are many ways that your microsite can be discovered easily.

Amongst hundreds of other members, you will feature on our interactive Britain to the World Map, so that potential customers and work associates will be able to pinpoint your exact location for seamless business contact.

Streamline Your Digital Brand Strategy

A Digital Membership will give you maximum online industry exposure throughout the region. You will be given the unique opportunity to produce professional content to a tailored group of manufacturing professionals and champion your success stories through a genuine high traffic medium.

Browse Made in the Midlands' range of membership plans today or get in touch to find out more.