What Is a "Hotspot" at a Virtual Exhibition?

Made News

 

Made in Group have made it our mission to offer state of the art digital communication, marketing, and networking solutions to our members. To ensure that our members and the industry more broadly is supported in moving forward, growing and succeeding, we are proud to be offering such a state-of-the-art Virtual Networking solution to the sector.

The current global situation has meant that networking in the physical realm as we did previously is no longer possible and he manufacturing sector needs to embrace this change in order to develop, as those who refuse or are unable to follow suit with this will undoubtedly suffer.In response to this challenge, Made in Group have digitalised the likes of virtual Q&As, panel discussions, masterminds and networking events. Most prominently,  Made will launch a digital exhibition “with a big difference” called Backing Britain 2020 Live - an immersive experience between the digital and physical.

There are many state-of-the-art and exciting features at Backing Britain 2020 Live, with "hotspots being one of these. Hotspots will be a big part of the exhibitor and attendee experience and can be vital in your social media promotion and marketing around the event.

Hotspots are clickable areas on your virtual exhibition stand where your product information sits. Designated hotspots include the plasma TV which will play a video of your choice, your company literature which will open a PDF document and more. Each hotspot is shareable via social media; visitors can live chat with you or email you.

Bearing this in mind, it is all the more important you have great material to download at your stand, so that people you interact with have something to take away with them which makes you memorable. Perhaps you could even launch a new product or service at the show, as it will offer the perfect platform to promote this. You should also invite your prospect list to visit the exhibition and live chat with you, to maximise the number of people you have to interact with on the day.

Another way to boost visitors is to make sure you write a press release to promote your involvement in the event. Silver and Gold members can get in touch with our Digital Content team for support with this ([email protected] & [email protected]). Ultimately the virtual exhibition is unique; you have the chance to create your own story around why you are exhibiting and how this sets your business apart from other companies.

On 17th August 2020, Made will launch a digital exhibition "with a big difference” called Backing Britain 2020 Live - an immersive experience between the digital and physical:

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