Made in Group are currently in the process of sending members of the team over to the premesis of all members who plan to exhibit at Backing Britain 3.0, but why is this?
The Backing Britain 3.0 three day festival combines three live face-to-face networking events in Wolverhampton, Derby and Leeds with an online exhibition, utilising the latest in immersive 3D technology.
For the digital exhibition aspect of Backing Britain 3.0, Made in Group is currently sending over members of staff to companies within the membership who are taking part in the expo, and help them to film an area of their factory, a certain machine or product, etc, and then this will become a key aspect of their virtual stand. These virtual stands won’t only be available over the course of the three-day expo, but these will then be available for members to use all year round as a sales tool, forming part of a brand new virtual manufacturing directory, which will continue seamlessly once Backing Britain 3.0 has concluded in April 2022.
Backing Britain 3.0 aims to give members the tools to sell in a post-covid world with engaging 3D content, whilst helping them reduce their carbon footprint - as the world’s governments look to them to become net-zero by 2050.
Each exhibitor will be able to showcase a piece of their equipment, or a section of their premesis, using Matterport's 3D walkaround technology (and optionally VR headsets).
Through using Matterport cameras and technology, this will allow expo visitors at Backing Britain 3.0 to visit members’ premises using 360° immersive features and (optionally) VR headsets. As you may have seen through the likes of online walkarounds of venues and virtual house-tours, Matterport cameras allow for someone to click and walk around a venue; which makes it the perfect sales tool for our members to showcase a particular product, machine, or even a large segment of their entire factory.
More than 100 members are participating in the project which involves having their premises scanned with matterport 3D cameras. The goal is to create the UK's most extensive collection of virtual factory tours.
The digital twins will also enable manufacturing companies to remove geographic boundaries and explain how their factory works with spatial awareness. Digital twins are essential to any smart factory, complement existing industry 4 strategies and can be updated as the business invests and updates its facility.
Backing Britain 3.0 is officially taking place from April 26th-28th 2020, however, access to members stands and their "digital twin" will be available 365 days a year following this, providing a fantastic sales and company promotion opportunity for members of Made in Group.